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Category Archives: Lost Sales monitoring
As retailers make up a good part of the projects we’re busy with the question of to “how to build the best retail website” sometimes comes up. Which is a great question, and one that everyone in eCommerce should be … Continue reading
A colleague draw my attention to this BBC news item today, which quotes an “online entrepreneur” saying “millions of pounds worth of business is probably being lost each week” in online retail due to the issue he raises (more on … Continue reading
Aka: Do what the Customer Does – not an artificial simplification of it. If you want to know WHY users do what they do on your site: web analytics can tell you the What: but only by seeing what the … Continue reading
(This article by Deri Jones was first published in Internet Retailing magazine.) Online shopping tends to revolve around helping visitors find and put things into the Basket: in order to reach the overall goal of having them Check Out and … Continue reading
An interesting mention this week on the BBC Technology website of the fact that users of mobile phones running Windows 7, have found their monthly Internet allowance used up – without them visiting web sites. The Register in their inimitable … Continue reading
The online Christmas plans are pretty much put to bed now, and many websites are entering their CodeFreeze – time to leave the site alone, not change anything, and pray that key routes like the CheckOut pages will handle the … Continue reading
Sometimes it’s hard to find out the truth. Some companies don’t even believe that the truth is out there. There’s even doubt as to who actually originated the phrase “There are Lies, Damned lies and Statistics” (maybe it wasn’t British … Continue reading
As a website performance tester, a lot of the meetings we have are pretty detailed and in-depth – helping eCommerce organisations to get some meaningful metrics of performance for User Journeys that make sense both at a business level as … Continue reading
Looking at the web performance of eCommerce sites, there are some things that make the Holiday sector unique. We work with a number of holiday companies and they have a unique challenge when it comes to accurate website monitoring. When … Continue reading
It’s a challenge to every online business – when you get something wrong, when the site just goes too slowly, when your pricing errors get hundreds of customers excited and then you cancel the orders… Do you say sorry? Or … Continue reading
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