Category Archives: Marketing

Google, Social Media And Competive Advantage. Food For Thought From RBTE.

Posted on April 2, 2013 by deri

On Tuesday and Wednesday (12th and 13th of March) I was in Earls Court London, at the Retail Business Technology Expo, speaking in the Innovation Theatre. There were some great presentations during the day including one stand out slot by … Continue reading →

Posted in Application Performance Monitoring, Browser monitoring, Business Impact, Marketing, Online User Experience, Realistic Monitoring, Uncategorized, User Journey Monitoring, User Journey Testing, Website Monitoring | Comments Off

Did You Say We Are An Emerging Market Leader?

Posted on March 25, 2013 by deri

We’re not one for big scale marketing here – no razzmatazz.  A lot of our work comes by word of mouth and referrals. So it was a warm feeling this week, to be told openly:  ‘SciVisum, you’re the market leader‘.

Posted in Business Impact, Communication, eCommerce, Marketing, Uncategorized, User Journey Monitoring | Comments Off

e-Commerce maturity curve – how to really reduce Customer Struggle part 1

Posted on March 30, 2012 by deri

An article at eConsultancy caught my eye, Digital B2B marketers struggle to overcome internal cultural challenges,  and reminded me of the varying stages of evolution down the e-Commerce maturity curve that I see on projects. It’s just my anecdotal evidence, … Continue reading →

Posted in Application Performance Monitoring, Browser monitoring, Common Language, eCommerce, Inventory Monitoring, Lost Sales monitoring, Marketing, Online Mystery Shopper, Single point of truth, Uncategorized, Unrealistic Monitoring, User Journey Monitoring, User Journey Testing, Website Capacity Planning | Comments Off