SciVisum Regional eCommerce Study 2006
"Web rage" sends online shoppers back to the High
Street
SciVisum Study Reveals Regional Shopping Habits Chasm, with
North the most prone to “web rage”
Three quarters of Brits now shop online, but “web rage” is
threatening the UK’s online economy. 78 per cent of online shoppers
complained that frustration with website performance has led them to turn
off their computer. One in three online shoppers refuse to give even their
favourite website more than a second chance, before trying out the competition
or turning back to the high street.
A striking chasm has been revealed in online shopping habits between
consumers living in different regions, but surprisingly, it is not an
archetypal North-South divide. Northerners were found to be most prone
to “web rage” – but are also the biggest online splurgers,
buy the most extraordinary items, and are the most willing to buy cars
and houses online.
Conversely, while the most forgiving consumers live in the South, they
also spent the least online, and were the most conservative shoppers and
cautious spenders.
›› Read complete
web rage press release
›› See previous press releases
›› See SciVisum news coverage
Register here to receive your free copy of SciVisum's management
report outlining online shopping habits and consumer experiences of online
shopping across the UK.
Please note that SciVisum will not make any contact
details, including email addresses, available to third parties.
|
