Maximise web ROI and reduce lost business by optimising online customer
experience
- Improve ROI by optimising the performance of User Journeys for Key
user journeys and reducing dropouts/bounce
- Increase website stickiness and online revenues through optimum performance
of key User Journeys end-to-end. Ensure prospects and customers are
able to complete their online journey
- Agree Customer Insight 24/7 KPIs
- Maximise revenues by ensuring key User Journeys will handle expected
loads at busy times – new product launches, seasonal variations
- Maximise call centre savings by ensuring self-serve Journeys are
not a grind for users
- Improve online effectiveness with Key Web Performance Indicators
to optimise performance
- Use results for the basis of setting and measuring SLAs
Resources for Online business managers
Measuring ROI for website marketing
››
The key to successful SEM - PPC versus
SEO ››
Getting to know your visitors -
Taking web analytics further ››
First steps on your user journeys
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Legal update 2005 - pricing
errors ››
Legal Update 2005 - OFT protects
online shoppers ››
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