Online marketing manager

You’ve successfully driven visitors to your website but does it deliver?

You're exceeding online branding objectives, your SEM strategy is successfully driving more traffic to your site and perhaps you’ve even carried out a usability audit - but conversions are still down. The last thing you want is to successfully market your website only to lose valuable prospects because of an adverse web experience at peak times.

So with every campaign comes a key question - was the sales conversion impacted by the User Journey Experience?

Your campaign generated lots of new visitors, before you can decide that the campaign itself needs to be improved, you need to be able to know for certain that the sales conversion was not impacted due to the increased server load causing key User Journeys to lose visitors before they completed.

Specifically, how slow did the Journeys become, what kind and frequency of Sporadic Errors were being thrown? What percentage of User Journeys experienced time-outs?

SciVisum's User Journey monitoring approach enables you to:

• Correlate in realtime, sales conversion percentage to user experience performance and error rates
• Get round the table with tech teams, and show them graphs and numbers of the user experience for your core money-making User Journeys - which will help them focus their trouble shooting (no more friction, no more saying 'the whole site was slow last week'
• It’s not just about short term customer actions – optimising online customer experience will improve longer term factors such as customer loyalty and brand favourability
• Improve ROI by optimising the performance of User Journeys for desired actions and reducing drop-outs/bounce
• Protect brand reputation and maximise revenues by ensuring key User Journeys will handle expected loads prior to specific marketing initiatives - direct mail, sales, product launches
• Better manage online marketing budgets by evaluating all factors. For each campaign was the website to blame for poor conversions or was it misleading SEM keywords?
• Get your hands on hard facts in a language that you understand to demonstrate areas for improvement to your technical team

Resources for Online marketing managers

Measuring ROI for website marketing ››

First steps on your user journeys ››

The key to successful SEM - PPC versus SEO

Protecting marketing campaign investment ››

Website metrics for New Media marketing ››

Getting to know your visitors - Taking web analytics further ››