Cambridge, UK – 6 January 2011: SciVisum  has been shortlisted for the Innovation in E-Commerce Award by Econsultancy Innovation Awards for its unique iPhone Application Monitor. Winners will be announced on 14 January 2011.

SciVisum’s successful entry is for its iPhone Application Monitor, one of the first monitoring solutions for iPhone apps. Tesco is using SciVisum’s new tool to ensure the best performance for its customers from its latest iPhone grocery app and shopping portal. The Tesco app was launched on 10 September 2010 and already has over 300,000 users.

Deri Jones  at SciVisum says, “We are delighted that our new mobile monitoring solution has been recognised by Econsultancy and are very grateful to Tesco for all their support. This flexible application delivers exactly the information eTailers need to be sure they are not losing sales through the mobile channel. Traditional monitoring approaches just don't work in the mobile space which means that 99% of retailers are unable to monitor 24/7 user experience of their mobile apps - so are flying in the dark.”

Econsultancy is an established source of independent advice and insight on digital marketing and e-commerce for a community of over 80,000 members worldwide. The Innovation Awards are a natural progression from its commitment to innovation in digital marketing.

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About SciVisum
SciVisum is a market-leader in dynamic website monitoring in the UK and internationally, with a blue-chip client list. As a testament to the constantly improving ‘Dynamic User Journey’ approach and intuitive portal, SciVisum delivers performance measurement and improvement to clients' business critical web-based systems and for their national and international networks. Through SciVisum’s testing and recommendations, clients can substantially increase visitor rates and customer satisfaction levels by achieving gains in key journey delivery times, increasing ability to handle peak load levels, and reducing error rates. www.scivisum.co.uk