Web App.titude

... we take a look at the results of our Regional eCommerce Study exploring online shopping habits across the UK - carried out nationwide with over 1000 consumers. The results of the Study show that more 75% of consumers now shop online with Northerners spending the most. We get some tips on Search Engine Optimisation from Andrew Allfrey at e-prominence and review the latest legislation affecting eCommerce websites.

For web marketers we discuss the strength of brand loyalty amongst online shoppers and find out how load testing helped Codemasters protect their online marketing investment, when launching their latest multiplayer online role-playing games.

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Published in paper format every other month, SciVisum's newsletter 'Web App.titude' gives an informative and useful overview of web effectiveness and testing issues - current topical stories along with hints and tips on maximising user experience by optimising your web systems.

Read both by hands-on technical readers such as web developers, as well as managerial staff such as Web or Online Managers and E-commerce Marketers.

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