Our Unique Approach - Dynamic User Journeys

Central to SciVisum’s testing ethos is Application Synchronicity; the unique application of Dynamic User Journeys to every testing specification. Our team understand that the way your customers or clients interact with your website infrastructure is not through accessing a single page, a single server or an isolated function on your website, but by fluidly travelling through the site from page to page – function to function.

So our Website Performance Service is focused on Realism: ensuring meaningful metrics that reflect the reality of User Experience as experienced by your users.

A website is typically built on multiple layers of HTML code, Java Script, AJAX, flash and other coding languages calling for information from servers, databases, content delivery networks, cloud based storage systems and more – at various rates and in multiple request configurations. It is therefore important to understand how an end user experiences your unique ‘pick-n-mix’ application of code and functions as they travel through your website to complete their enquiry, purchase, task or ‘journey’. SciVisum’s advanced testing approach ‘Application Synchronicity’ using Dynamic User Journeys provides un-biased and real-life metrics, empowering decision makers to allocate priorities and IT budgets effectively to maximise impact, protect brand image and deliver consistent positive end user experiences.

Lost sales are avoidable by using thorough methodologies developed by experienced engineers to provide you the full picture of your website performance. Only by using Application Synchronicity’s unique ‘Dynamic User Journey’ approach can your technical and marketing teams gain crucial insights and information about your customers’ real online experience. Available in both synthetic browser and real browser for your site, confidence that the performance analyzer will lead to provable web performance optimisation is assured.

Dynamic User Journeys

The way we understand and interact with websites has become more sophisticated and as a result the technology behind the scenes has also rapidly developed. For this reason it is important to ensure you have the correct website monitoring service which can cope with the technological complexities behind your website.

Traditional monitoring, which draws a ‘customer journey’ by checking a fixed number of URLs, no longer works. The journey may show an OK response: but as this approach does not ‘Do What the Customer Does’ by side-stepping complex code experienced by the user... the results provide an obvious false sense of security. (View an example of a dynamic user journey).

In contrast, SciVisum Dynamic User Journey testing approach happily works alongside modern coding practices including complexities such as the latest AJAX and RIA usage. Because our Journeys are not URL based, they do not follow a pre-cooked URL list. Instead, at each step of a User Journey, our technology looks into the page and dynamically pulls out what is needed simulating real customer interaction.

For so many organisations websites are now a core sales and marketing channel bringing substantial financial contributions. However the continuous development of the social media internet features, escalating technological complexities, alongside increasingly fierce competition in the digital market place has made website testing critical to maintaining a competitive position.

"46% of adults reported they would abandon a transaction after experiencing a problem on a web site"

When businesses do not monitor website performance directly as experienced by users, system errors can go unnoticed directly impacting company ROI. By its nature, online shopping allows users to switch between sites and brands very easily. This allows dissatisfied customers to ‘walk away’ at a click of a mouse – often, to sites they may not have heard of before. Online service delivery and customer experience is perhaps more critical than any other shopping outlet due to the fickle nature of online confidence. To truly understand your website performance, and which technical issues are most disruptive to an end user, it is imperative to test from the customer’s perspective, not a checklist of internal metrics, or partial journeys. Having SciVisum's pedigree as supplier in Dynamic User Journey Testing on your site, confidence will grow in your ability to remove obstacles to your users.

For more information about setting up your user journey monitor please read our User Journey FAQ