Reference Articles

Mobile is having an increased impact on online shopping at some point in the process even if it is not the means of actually purchasing items.

Mobile users have different needs and priorities to web users, even when looking to accomplish the same end result. Thresholds and KPIs for a mobile journey may need to be set differently to those for a website.

As multichannel strategies become increasingly central to many retail organisations they are looking to their eCommerce platforms to enable convergence of web, social and mobile into one seamless marketplace .

A multichannel retailing becomes central to the strategy of many organisations it is important to recognise that it is often customers driving change.

Over the last decade eCommerce has proved it is capable of adding value to the retailer's bottom line – and in a more directly measurable fashion than many kinds of offline activity.

As many of the fundamental site design principles of eCommerce have become standardized through years of UX refinement, learned behaviour and user expectation online retailers are having to find other ways to differentiate and compete.

No one wants to hear about downtime, everybody wants to know what is up, what is available, what is running well. But downtime happens. Sometimes it is planned, for an update or for maintainence and sometimes it happens when you don't expect it.