Reference Articles

Web Monitoring And DevOps

It is not only the technology that develops quickly in the online world, the internal structures, processes and working practices must be adaptable too, if organisations are to be successful.

With release cycles getting shorter and more iterative, many forward looking organisations are finding that the traditional Enterprise IT model no longer suits the way they need to work, and this has resulted in the creation of new DevOps teams.

Dev Ops: A new discipline where Developers and Operations work together to achieve better performance, greater efficiency, faster delivery and more stability.

Read more...

Mobile Commerce Stats Round Up

Retail spending habits are transforming. Smartphone eCommerce and mCommerce are growing exponentially. Consumers are using mobile devices as tools to secure greater control over their shopping experience. Retailers need to actively devise and implement a mobile strategy, just “seeing what happens” will not be enough.

If you have mobile sites, apps, or even traffic coming to an non optimised destination via mobile, tablet or other device such as PSP games console, then you need to be monitoring performance to ensure that this aspect of your brand is not letting you down.

Read more...

Web Analytics And Website Performance Monitoring

With increasing amount of data available, and more pressure to demonstrate ROI, especially in the world of eCommmerce and mCommerce, the question of which tools and techniques to use can become fraught.

Web analytics have long been beloved of marketing teams, as, when they came along they could suddenly provide real data on what customers actually did, and looked at, that had proved elusive for so long. Finally, it seemed, here was “proof” of what was working and how well budget had been spent.

But while analytics are incredibly powerful and useful, they do not, in themselves, provide enough data for all decisions.

Read more...

Using Monitoring In Your CRM Strategy

As multi-channel strategy becomes more important for leading brands it is vital that the CRM strategy actively supports it. A key part of ensuring it does so is having realistic data about customer behaviour, how that is affected by the technical performance and integration of customer facing touch points and back end systems, and the impact of that on the bottom line.

Read more...

Brands Responsive To External Events Win eCommerce Gold

With online brands able to respond quickly to external events, and directly monitor the impact of doing so, it is clear that those who hooked into the Jubilee celebrations and the Olympics fever this summer experienced a welcome boost to sales.

Here at SciVisum we have seen this ourselves with the demand for Load Testing from a number of our clients peaking before the Olympics, particularly those involved with sports retailing, groceries, media and transport. Lots of extra traffic and transactions is great. A site meltdown in front of so many more people would not be!

Read more...

Considerations In Monitoring Online Gaming And Gambling

Customer experience is incredibly important in online gaming and gambling, perhaps more so than on any other type of site apart from online banking. Users visit for an entertainment experience, which must be enjoyable on all levels, but they must also develop very high levels of trust and confidence, both in the fairness of the games and the security of any financial transactions.

Read more...

What You Need To Know About Video Monitoring

A recent Comscore and EXPO study seems to clearly indicate that professionally produced video content and user-generated product videos drive higher sales when used together.

With video being an increasingly valuable, but also expensive, marketing tool for many brands it is vital to monitor technical performance as well as “views” in order to avoid not only downtime and fix problems, but to avoid brand damage from unhappy users unable to access content.

Read more...