White Papers

SciVisum runs regular 'real world' testing surveys to gauge the state of play of web effectiveness at live sites as well as public face to face surveys.

Market Leaders Make mCommerce Billions While Many Still Struggle With Basic Strategy

M-commerce in Europe was predicted to outpace that of the US by the end of 2010 although retailers report that mobile browsers today generate a little less than 3 percent of overall site traffic and just 2 percent of revenue. Currently only one in five retailers has a fully implemented mobile strategy in place.

Download mCommerce Study ››

UK betting sites caught out as online betting goes mainstream

Online punters are unable to place a bet 10% of the time for big sporting events, as non-traditional events soar in popularity ...

Download Lost Online Betting Study ››

UK e-commerce sites are jeopardising more than £300m* in lost sales each year

One third of the consumer online journeys tested by SciVisum experienced more than three per cent error rates, while more than ten per cent demonstrated extreme inconsistencies in delivery speed of the journey...

Download Lost Online Sales Study ››

Holiday bargain hunters are least tolerant online shoppers

Online travel study - 56% of Brits who shop online use the internet to book their holidays but they are also the least tolerant of poorly performing websites

Whilst they shop more frequently, spend more and are far more likely to purchase other products and services online, 16% would never use a website again following poor performance. A quarter would turn to a competitor or head to the high street if they experienced problems on more than one occasion...

Download SciVisum's Online Travel Study ››

It’s official - men shop more than women!

Twice as many men as women shop online daily and are the biggest spenders, with 38% spending £1000/15% spending £5000 or more on a single purchase. Stereotypically, men are the most likely to take risks online, choosing to gamble and to splurge on expensive items ranging from cars to houses. Men are also less influenced by brands.

Men are more prone to “web rage”, being the least tolerant of poorly performing websites. Only one in five would give a sluggish website a second chance before turning to a competitor.

Download SciVisum's Male/Female eCommerce Study ››

When it comes to shopping online it's not so grim up North

Nearly three-quarters of consumers now use the Internet to shop. But “web rage” is threatening the UK’s online economy. 78 per cent of online shoppers complained that frustration with website performance has led them to turn off their computer. One in three refuse to give even their favourite website more than a second chance.

Our recent survey of online buying habits shows a very healthy trend for eTailers. But who's spending the most? What are they buying and are there any regional differences? Download the management report for the findings of this research study, conducted with 1000 consumers nationwide.

Download SciVisum's Regional eCommerce Study ››

UK turns to eBay for Christmas shopping bargains

But E-retailers Need to Oil Shopping Trolleys Ahead of Christmas Rush, SciVisum Christmas eCommerce Study Finds

Ahead of Christmas Rush, Study Finds...Losses expected during Christmas Web shopping, uncovers SciVisum Study... Showing no real improvement over the same 80 per cent percentage in the previous analysis, 84 per cent of web sites perform inconsistently...

Download SciVisum's Christmas eCommerce Study ››

SciVisum contributes to the SOCITM Better Connected Report

SciVisum has once again undertaken a key testing role in Socitm's latest annual report, which covers every local government website across Great Britain.
The latest Better Connected Report has been released ››

75% of internet marketing campaigns hit by website failures...

SciVisum's survey with leading marketing professionals, reveals that nearly three quarters of organisations have experienced website failures following 'successful' marketing campaigns. Yet, despite customer complaints and aborted transactions, 26% of marketing departments fail to alert IT departments about impending campaigns.
Download SciVisum's Internet Campaign Effectiveness Study ››

SciVisum Study Reveals Spending Chasm

Nearly three quarters of UK shoppers are turning their backs on the high street to shop online, with an average spend of £89 per month.
See the SOCITM Better Connected Report ››

E-consumers stranded at checkout empty handed …

Web shopping a lottery, uncovers SciVisum Study ...80 per cent of web sites perform inconsistently; E-consumers are prevented from making purchases on UK web sites for 9 hours and 30 minutes a month on average...
Download the 'SciVisum eCommerce Performance Report ››

Top UK Web Sites Ignore Accessibility for Disabled People Uncovers SciVisum Study…

79% contravene legal requirements nearly half of UK web sites that claim compliance also fail tests…
Download the 'SciVisum Web Accessibility Report ››

New to the 2004 SOCITM Better Connected Report

Findings of in-depth tests performed by SciVisum on search engines...
Summary results plus tips on how to improve your search engine's performvance ››

UK Corporates Runing Websites Blind...

81 per cent of UK companies relying on customer complaints to improve website services, SciVisum research shows...
Download the 'SciVisum Web Effectiveness Report ››