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Holiday bargain hunters are least tolerant online shoppers

SciVisum Study Reveals A Quarter Would Give Bad Websites Just One Chance To Get It Right

More than half of Brits who shop online buy holidays (56 per cent) but they are also the least tolerant of poorly performing websites. Whilst they shop more frequently, spend more and are far more likely to purchase other products and services online, 16 per cent would never use a website again following poor performance. A quarter would turn to a competitor or head to the high street if they experienced problems on more than one occasion.

These are the key findings of the Online Travel Study undertaken across the UK by web testing specialist SciVisum. The study confirmed the huge commercial value of holiday shoppers to online companies and the risk of financial loss if they fail to guarantee smooth transactions on their sites.
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Please note that SciVisum will not make any contact details, including email addresses, available to third parties.

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