Newmarket Holidays boosts web performance and product availability with SciVisum’s proactive monitoring service
For trusted tour operator Newmarket, anything that adversely impacts the impetus of a customer’s online journey – potentially increasing the risk of abandonment – is a threat to both business and brand. But, accurately tracking performance on a highly complex website with a bespoke back office system is a big ask.
Working with only a small in-house team, and with a re-platforming project already underway, Newmarket was not only looking for the right tool but also for a partner with the best fit to support its web team. Newmarket turned to SciVisum for a proactive website monitoring service that would provide an objective and repeatable measurement of its travel website performance to ensure optimum customer experience and product availability 24/7 whilst providing ongoing access to a team of proactive experts.