For an eCommerce manager juggling a website’s marketing features, usability, performance and stability it can be easy to fall from the path of best practice. Let Deri Jones, CEO of SciVisum, teach you how to avoid the Seven Deadly Sins Of The eCommerce Manager at Retail Business Technology Expo!
Deri Jones will be presenting in the Pecha Kucha theatre in the eCommerce Pavilion of Retail Business Technology Expo at:
- Tuesday 12th March at 15.20
- Wednesday 13th March 14.10
Find out how to resist the each of these deadly temptations:
eCommerce managers often lust for a mythical “perfection”, causing major problems.
Every company and developer is aware of software bloat, but hardware is improving so fast that some developers believe they can afford to be gluttons of CPU cycles and memory.
Greed leads to short-term goals, resulting in technical debt and long-term site slowness. The more features hacked in, the harder it becomes to maintain the whole product.
Sloth in eCommerce sins is apathy, not laziness!
Poor communication, misunderstandings and “not my department’s concern” attitudes are at the root of much anger.
It’s impossible not to compare with competition, Business School 101 teaches the Industry benchmark approach.
It’s good when an eCommerce manager is proud of the team, the campaigns, the development, the joined up integration etc.
Visit us on at Stand 590c in the eCommerce Pavilion where we will demonstrate how the latest in Dynamic User Journey monitoring and Load Testing, provide actionable intelligence impossible with traditional monitoring.
Our user-focussed data enables understanding of the impact of performance on the bottom line, User Experience issues, technical responsibility and affect on brand perception, no matter how complex your content, architecture or technical infrastructure.
Clients such as Tesco, Debenhams, Dixons, Thomas Cook and Next are using SciVisum Data to move performance monitoring from a basic, “is it up or down” alerting system to being a vital data source for boardroom discussion, capacity planning, SLA management and strategic prioritisation.