Do What The Customer Does

Dynamic User Journeys

The way we understand and interact with websites has become more sophisticated and as a result the technology behind the scenes has also rapidly developed. For this reason it is important to ensure you have the correct website monitoring service which can cope with the technological complexities behind your website.

Traditional monitoring, which draws a ‘customer journey’ by checking a fixed number of URLs, no longer works. The journey may show an OK response: but as this approach does not ‘Do What the Customer Does’ by side-stepping complex code experienced by the user… the results provide an obvious false sense of security.

In contrast, SciVisum Dynamic User Journey testing approach happily works alongside modern coding practices including complexities such as the latest AJAX and RIA usage. Because our Journeys are not URL based, they do not follow a pre-cooked URL list. Instead, at each step of a User Journey, our technology looks into the page and dynamically pulls out what is needed simulating real customer interaction.

For a vast number of organisations websites are now a common sales and marketing channel bringing substantial financial contributions. However the continuous development of social media on the internet, escalating technological complexities, alongside increasingly fierce competition in the digital market place has made website testing critical to maintaining a competitive position.

“46% of adults reported they would abandon a transaction after experiencing a problem on a web site”

When businesses do not monitor website performance, system errors can go unnoticed directly impacting company ROI. By its nature, online shopping allows users to switch between sites and brands very easily. This allows dissatisfied customers to ‘walk away’ at a click of a mouse – often, to sites they may not have heard of before. Online service delivery and customer experience is perhaps more critical than any other shopping outlet due to the fickle nature of online confidence. To truly understand your website performance, and which technical issues are most disruptive to an end user, it is imperative to test from the customer’s perspective. With a User Journey monitor approach. Having SciVisum’s pedigree as SaaS cloud testing expertise in Dynamic User Journey Testing on your site, confidence will grow in your ability to remove obstacles to your users.

For more information about setting up your user journeys please read our User Journey FAQ

Read more of our case studies to find out how we have helped clients optimise their website user experience.
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