This month SciVisum rolls out the latest upgrade to SV Monitor Portal with Dynamic Route Manager tools that form the first releases in an all new Inventory Management suite which will come online in stages throughout 2012.
As the Dynamic User Journey engine mystery shops your sites it will make a choice, or combinations of choices, that results in an unbuyable product if the site is coded in such a way that does not protect users from doing this. When this happens the journey will restart, trying again with a different combination. If a site suffers lots of inventory problems such as this then the user experience will be degraded and it is vital that the IT and business teams are aware of such problems. It is also important that the monitoring engine is aware of where such problems exist and can avoid such dead ends for a period of a time.
Unbuyable Products, Dead Ends And Engine Restarts
The latest SciVisum release to SV Monitor Portal means that journeys can avoid picking those ‘bad’ choices again for 12 hours after a restart, making our engine more efficient, and providing clients with extra information as to which products the journeys have found as currently unbuyable.
For each user journey you will be able to see:
- How many unbuyable products have been found in the last 12 hours
- The number of Currently Unbuyable Products that have caused Restarts
- Details of each unbuyable product ID and the time it was found to be unbuyable by the dynamic user journey engine
If an unbuyable product is found, and there are no other errors, the journey will restart and make different random choices in an attempt to complete all steps.
A journey restart does not count as an error as there is no technical fault with the journey itself, rather there is an inventory management problem.
The number of individual products that were found by monitoring to be unBuyable in the last 12 hours can be seen by clicking the “view products” link.
Unbuyable products will be automatically excluded from Dynamic User Journey selection options for the next 12 hours.
If a journey is in error no attempt at restart is made.
A product is “unbuyable” if it can be found on the site but an attempt to add it to the basket fails for a non-technical reason – e.g. ‘this product is out of Stock’
Ideally sites never have unbuyable products visible to the user. They are constructed with a conscious decision in the business rules and usability design so that a visitor can never, except under error conditions, see a product that cannot be purchased. For example, not listing out of stock items in search results, not offering / greying out unavailable options.
Manual Dynamic Route Managment
This month we have also introducted the first controls to let clients manually temporarily exclude certain selection options from the Dynamic User Journey engine. This may be useful, for example, if you are awaiting delivery of a certain brand of product and do not want samples to be trying to buy something that will definitely be “unbuyable” for a known time.
SV Monitoring Suite
All products in the Monitoring Suite have been designed with different user needs in mind, but all are delivered through the intuitive Customer Portal, and enjoy the
one-on-one managed service support, that our clients value so highly.
To help support all teams, and provide a “single point of truth”, all products in the SV Monitor Suite are designed to ensure that everyone can understand and, be proficient in using, the wide ranging metrics to deliver ongoing improvements.
Simple, intuitive, business based visualisations and summaries are provided for non-technical people while the operations and support team have access to a fully integrated suite of advanced diagnostic and analysis tools, fine grained controls and alerting and reporting functions.
This means that teams from across the business can work easily together with the SV Portal as a simple, single point of contact.