Why do we need more realistic load testing?

To fully understand how your customers’ complex behaviour will impact your site at peak or following new releases, today’s websites require a more realistic and accurate approach to performance testing.

Users don’t follow one idealised journey or add the same item to their basket time after time so why should your load testing? We outline why a more realistic approach to load testing is essential for today’s websites.

“Dynamic User Journeys were a key factor in deciding to move to SciVisum. Because of the very nature of our web site it was important that we were able to dynamically test our web pages and user journeys. Previously we were testing via static journeys – we had lots of problems we didn’t capture which resulted in hours or days of downtime in parts of our web sites.”

Joe Doherty

1. You can confidently plan for peak times and new releases on the most complex site

When you’re prioritising spend or making decisions based on performance testing data, you need to be confident you’re in possession of the real facts. With websites now incorporating complicated business logic, numerous third parties and complex features, load testing is much harder to get right. More traditional approaches aren’t sophisticated enough to put new technology to the test resulting in over simplified testing that masks genuine issues, you now need a dynamic approach making choices on the fly – to ensure your results are rooted in realism.

SV-Load takes your analytics, creates the most realistic load test model and scripts dynamic journeys based on the real behaviour of visitors to your site– which means you’ll have speedy access to data you can trust.

load testing

2. You can evaluate performance accurately

Traditional load testing methodologies rely on measuring simplified metrics. Although sometimes useful when viewed in isolation, this kind of binary data can provide misleading results and mask important customer impacting issues. Calculating concurrent users is a case in point. It’s a metric often used to measure load but can throw out wildly inaccurate statistics as it doesn’t take into account what users are doing on your site. For example whether users are browsing, buying – or have stopped to have a coffee and update their Facebook status.

SciVisum Load test engineers replicate a realistic traffic profile representative of genuine user behaviour you’d expect to see. This includes multi step journeys, a realistic mix of customer journeys and drop-off ratios – all essential for accurate results.

3. You’ll gain crucial insights based on real behaviour

SciVisum scripts dynamic journeys, delivering the realism needed to test the most complex of websites. It’s hard to over-estimate the value of this uniquely realistic process that’s simply not achievable with traditional testing methods and yet enables you to focus your efforts on the performance issues that matter: those directly impacting your customers and your brand.

SV-Load’s dynamic approach makes choices from page content on the fly just as real users would. This results in comprehensive testing that uncovers issues overlooked using other more simplistic techniques. This means you’ll see any and all issues and cover more of your site – including potential bottlenecks – and have the data you need to fix them.

4. You can base business decisions on hard evidence

Realistic testing provides irrefutable evidence of the customer experience and creates a ‘single point of truth’ for prioritising software and hardware changes, allocating budgets and more effectively managing third parties.

SV-Load returns tangible, actionable data, at the same freeing up internal resources for more meaningful analysis of performance and development opportunities.

5. You can take advantage of expert analysis

SciVisum delivers data you can trust as part of a fully managed solution that’s a low-maintenance option for your tech team. We take your analytics, define a realistic load test model, schedule and monitor the test for you. By outsourcing this specialist service to a trusted third party, you can gain unique insights into your website’s performance, while saving time, effort and in-house resources that can be more profitably deployed elsewhere. All this plus SciVisum can provide short lead times when your under pressure and greater testing capacity than available from your in-house team.

Find out how SciVisum can help you take the stress out of load testing, contact us to find out more or to request a demo.

What next?

If you’d prefer to read a little more before you get in touch visit our load testing service pages or download our SV-Load service datasheet.