The complexity of managing multiple data sources, via a multitude of touchpoints, on an international scale needs data filtered through a common point of truth to be manageable and coherent and ensure a good user experience wherever your customers are in the world. According to the Google Connected Kingdom…
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If you already know that your websites don't just have one kind of user, always taking the same path through the same site, , taking the same amount of time, then you will realise the limitations of a website Load Test approach that is not based on Realism.
Once upon a time there was a tribe called “The Business”. Years passed and this tribe divided among itself, based on interests and approaches to problems, these newly formed sub tribes took to living in different worlds, and singing different songs and when they occasionally collided again, as anyone…
Mobile is having an increased impact on online shopping at some point in the process even if it is not the means of actually purchasing items.
Mobile users have different needs and priorities to web users, even when looking to accomplish the same end result. Thresholds and KPIs for a mobile journey may need to be set differently to those for a main website.
As multichannel strategies become increasingly central to many retail organisations they are looking to their eCommerce platforms to enable convergence of web, social and mobile into one seamless marketplace.
2011 report: M-commerce in Europe was predicted to outpace that of the US by the end of 2010 although retailers report that mobile browsers today generate a little less than 3 percent of overall site traffic and just 2 percent of revenue.
A multichannel retailing becomes central to the strategy of many organisations it is important to recognise that it is often customers driving change.
Over the last decade eCommerce has proved it is capable of adding value to the retailer's bottom line – and in a more directly measurable fashion than many kinds of offline activity.
As many of the fundamental site design principles of eCommerce have become standardized through years of UX refinement, learned behaviour and user expectation online retailers are having to find other ways to differentiate and compete.