We carried out a study to measure the mobile buying experience, delivered by leading UK retailers over Black Friday and Cyber Monday. The add-to-basket journeys of ten top UK retailers were monitored 24/7, revealing that many are losing sales due to an inability to deliver satisfactory mobile experiences.
- The level of performance delivered to mobile shoppers
- The most common issues impacting customer experience
- The best performers in the Top 5 league table?
- Top tips to help manage optimum performance at peak times
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